Whether you are a blogger, business owner, own a media site or an influencer, what is the one big issue or problem that nags you?
How to find the best traffic sources, of course!
And if you are aiming to be an affiliate marketer to generate good ol’ ka-ching, check out our top five tips to find the best traffic sources below:
Number 1 : Figure out what is your primary Go-To-Market drivers
It is very important to determine your GTM drivers to understand where you should focus your channel marketing efforts. If your main GTM driver is content marketing, then a shift would be towards organic search or SEO and also a significant focus on email and social marketing too. For affiliate marketing, direct traffic and referral sources contribute a good deal. And if it’s paid marketing efforts, social and paid channels are the sources.
Just remember these 2 key things:
If you are consumer centric, the idea is primarily on social media
If you are B2B centric, then paid, email, and content is the way to go!
Number 2 : Choose 3 to 5 possible traffic sources and experiment them over a time period
Sometimes the only way to know which is the best traffic source for you is by testing different mediums! And generally in the end there is always ONE that you will need! This is true for most online outfits especially blogs.
Here are some traffic sources you should definitely try out:
- Twitter – It is an understated traffic source but it is very powerful for almost any segment
- Pinterest – A very powerful tool but sometimes it works for some and sometimes not
- Facebook Ads – Many businesses credit it as a supreme tool although some sources say it does not generate the profits they want
- SEO Traffic – This is important to drive traffic through Google with content but it is not as easy as it seems
Number 3: The traffic source cost
One of the crucial things people forget to note is how much money are you willing to fork out for your traffic channels. This really depends on the traffic category, traffic quality etc. Watch out for some sources who like to exaggerate about having awesome traffic volume when in reality they don’t. Also keep in mind some sources may overcharge due to strong competition but there are always cheap alternatives out there that could eventually help you!
Number 4 : Understanding the targeting possibilities available
Targeting is extremely important as it helps you determine which areas of your business or campaign should be targeted. Examples are the type of browsers, websites, demographics, languages, timing, even traffic sources, you get the gist! Some allow you target specific customers in an area while some won’t allow you to operate in certain browsers.
Therefore keep in mind the pros and cons of targeting when you select the best traffic source!
Number 5: Lastly get Google Analytics!
You have to set up your site on Google Analytics to track how well you are actually doing. You can track how your profits are generated, and basically from which direct traffic source. You can compare the performance of the different traffic channels like ad campaigns, affiliates, social media, organic search etc while giving you insights into which source you should focus to generate the max revenue for you!
So, get down now and get cracking to find your best traffic sources that works just for you!
