AirAsia Affiliate Partner
The AirAsia Affiliate Marketing Program is now launched on the Involve platform. Here’s a chance to earn as you promote flights to Bandung, Acheh, Bangkok, Jakarta, Lombok, Surabaya, Perth and others.
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Read the amazing AirAsia story below.
The One Ringgit Airline That Revolutionised Travel Industry
If you are a frequent flyer or a first time passenger, chances are you have heard of the famous red and white airline. Yes, we are talking about AirAsia, the brand synonymous with low cost travel and airfares.
When the airline came into the scene during the turn of the new millenium, it changed the travel industry. But how did this airline became so well known and preferred by many for their flight travels?
It all started with a dream when Tan Sri Dr. Tony Fernandes was a student in a boarding school in England. As with every homesick student, his desire was to return home to Malaysia during the school break.
Back then, the air flights from London to Kuala Lumpur were expensive and only few could afford them. The young Tony was unable to fulfill his wish to travel home and spent his break at the school.
He then dreamed of a day when flights from Kuala Lumpur to London were affordable for everybody. This inner desire was to spark his pursuit to democratise the travel industry.
Upon his graduation, he worked in the finance and the music industries and rose in his ranks. While he was successful in his positions, he has not forgotten his dream of making air travel accessible to every one.
The RM 1 deal
When news broke about an ailing airline in 2001, Tony rounded up three other partners Dato’ Pahamin Rejab (former chairman of AirAsia), Dato Kamarudin Meranun (present Deputy Group CEO, AirAsia), and Dato Aziz Bakar (present Chairman of AirAsia) to meet up with the airlines owner, DRB-Hicom.
An agreement between the parties saw the airline switched hands.
Purchased for only RM1 (USD0.25cents), the group of four realised the huge task ahead of them. They had to assume AirAsia’s debt of RM40million and faced the challenge of travellers avoiding flying due to the 9-11 attacks.
Undaunted, the team saw it as an opportunity to introduce an unusual ‘no frills’ business model. It started with two planes, flying to Langkawi as the only destination and 250 staff. Soon, the ‘newbie’ was adding other local destinations.
At a time when many airlines were reducing their fleet, AirAsia was adding to its number of planes. Its ‘Allstar’ employees in red uniform soon became a regular sight among passengers.
The airline was turning heads as the airline that could and synonymous for its low cost air flights. AirAsia was pushing the boundaries and it revolutionised the travel industry. It allowed many, who have never sat in an airplane in their lives to enjoy the flight experience for the first time.
In only two years, AirAsia overcame its deficit and bounced back to profitability. As the demand for low cost airfares surged, the airline expanded its operation to cater for it.
The rest as they say, is history.
Half a billion connected
“We started in 2001 with 2 planes and 200 Allstars in Malaysia and carried 200,000 guests. Today we have more than 200 planes and over 20,000 Allstars of 50 different nationalities. We also have half a billion guests, of which 60% of which were first time flyers. We would like to attribute this incredible milestone to every single guest who has flown with AirAsia.
“We are delighted to have been part of the flying experiences and memories of so many people and communities around the world, especially Asean, making it a smaller place. We are also proud to have contributed positively to the region’s economy through tourism and job creation,” shared AirAsia Group CEO Tony Fernandes at the company’s celebration of flying half a billion passengers since 2001.
Reaching half a billion guests is a tremendous achievement since AirAsia’s beginning. As a measurement, it is 7 times the population of Thailand and 16 times the population of Malaysia. It is also about 80 percent of the entire 650 million Asean population.
AirAsia has come a long way and it has taken over 3 decades for a dream to enable easy access of air connectivity to become a reality.
The airline continues its rise as the public vote it as the world’s best low cost airline for eleven consecutive years from 2009 to 2019.
Today, AirAsia is preferred due to their high flight frequency, affordable price and excellent services.