We’ve been hard at work in building intelligent tools for publishers to monetize their ad inventory. Today, we are proud to announce the arrival of the Intelligent AdWidget. Here is a guide on details and how to use it.
Here is a guide on details and how to use it.
The Intelligent AdWidget can be placed in anywhere within your site. It’s most effective positions would be within your ad units. Here are the sizes of which you can choose from:
Both sizes will accommodate a number of ads that you can choose to display on your site.
How to use:
This guide will show you how to grab the Intelligent AdWidget for your site.
1. Go to the publisher dashboard on http://app.involve.asia
2. Select “Tools / Widget” to enter your preferred settings
3. Select the size of the widget you wish to display
4. Select the ads you want to display on the widget and hit “Generate”
5. Copy the code and place that into your ad server or in the ad space of your site
Here’s where it gets interesting
The Intelligent AdWidget isn’t called that for nothing. This is how it’s slightly different from a lot of other ad units from elsewhere.
1. It helps you GEO-target your audience coming from elsewhere
2. It uses machine-learning algorithm to determine whether a viewer is likely to buy already
3. It will serve ads that will give you the best conversion rates
All of this will work in your favor because Intelligent AdWidget’s goal is to help each publisher gain more conversions.
This can be from the ads that publishers have selected to display, along with a combination of ads that InvolveAsia’s machine-learning algorithm helps decide.
Coming out of Beta:
Before launching to the masses, the team at InvolveAsia picked a few publishers to test-pilot the Intelligent AdWidget unit. Here are some of the statistics from publishers using those ad units:
Conversion rates increased because of Intelligent AdWidget’s correct display of ads to potential consumers
Ads delivered via Intelligent Widget was shown to consumers who eventually visited an e-commerce website
To activate Intelligent AdWidget on your site, check it out now at http://app.involve.asia