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Affiliate marketing industry has shown steady growth and affiliate marketing spending is expected to reach US$6.8bil in the US by 2020. In more mature e-commerce markets, affiliate marketing contributes about 15% of an e-commerce website’s total sales while in Asia, the figure is close to 3%.
Involve Asia Technologies Sdn Bhd, or popularly known as ‘Involve Asia’ is spearheading the affiliate marketing sector in Asia and making it more accessible for all. As CEO Jimmy How explains, the company is working to redefine affiliate marketing by establishing a partnership platform that allows a wider access for advertisers and publishers to facilitate commercial relationships between them.
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