Congratulations! You’ve just taken the first step of registering to be an affiliate. Now it’s time for you to start promoting to earn some commissions! But if you’re a tad bit lost, no worries – we’re here to guide on how to write relevant commerce content for your blog.
Let’s get down with the definitions first:
Commerce content = Shoppable content
Content reviews that relates to products that you can buy and points out to e-commerce websites. Publishers are increasingly moving towards this model to monetize their content.
Tip #1 – K.I.S.S. – Keep it short and simple
Get straight to the point, and create a review of the product you’re interested in. Keep it short and feature single items with specific reviews instead of creating very long lists.
Product descriptions create high click-through-rates!
Tip #2 – Identify a niche
Talk about the products that have a real value in people’s lives. Here’s an example from Productnation.co:
They keep their reviews straight to the point and point out how you might actually use them. Readers who fall under this lifestyle choice resonate with the content and the products featured too.
Try several different niches to find the best one that works for you!
Tip #3 – Tap on popular items
It may be a crowded space at times, but if you’re going to write about something that’s on a mass scale, then pick products that have good popularity baseline scores. The Vocket makes all their shoppable content easy to digest.
Need more tips on what’s popular? Contact your affiliate manager for some tips!
Tip #4 – Photo Galleries
Using photo galleries allows you to retain attention compared to just text alone.
Tip #5 – Timely content vs Timeless content
Always base your content production strategies on timely vs timeless kinds of content. What does this mean?
Promotions are timely content because they invoke the reader to take action based on pricing or sales mechanics.
Timeless content includes tapping into our daily shopping behavior needs and patterns. It can be independent of price and promotions, and it is the value of the product alone that brings the reader to a merchant’s site.
We hope you’re well-equipped right now to start your affilite journey.