Involve Asia and Skimlinks will be expanding their relationship to increase transparency to affiliate marketing in Southeast Asia.
The partnership aims at allowing advertisers to access detailed performance insights at the domain level of publishers working with Skimlinks on the Involve Platform.
This will give advertisers better insights into who’s driving value, how promotion methods are executed, and where their campaigns will be. This will also help to increase the opportunities for optimizing partnerships within their affiliate programs.
Similarly, publishers working through Skimlinks’ platform who are looking to expand and grow their audience across Southeast Asia will now have access to local top ecommerce and retail merchants through this partnership with Involve Asia.
The growth of affiliate marketing continues to rise rapidly in Southeast Asia with more advertisers and publishers adopting the model to scale their marketing reach and to generate new revenue streams respectively.
Involve Asia and Skimlinks are very excited of the potential of this partnership and the growth it can contribute to the affiliate marketing industry as a whole.
“Throughout 2019, we’ve seen strong growth across the Asia-Pacific region and we are thrilled to be partnering with local experts like Involve Asia to build on this in 2020. This partnership will bring increased transparency to Publishers and Advertisers working across this fast growing region for ecommerce.” Sebastien Blanc, Skimlinks CEO
“We’re very excited to be partnering with Skimlinks to offer our Advertisers access to high quality content publishers. Data transparency will allow Advertisers to improve their existing affiliate partnerships and discover new affiliate partnerships more easily on Involve through this partnership.” Jimmy How, Involve Asia CEO
Advertisers who are interested to explore more opportunities with Skimlinks’ Publishers should reach out to their IA account manager for more details.