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Saleduck’s New Upgrade a Win-Win for Consumers and Advertisers
Advertisers can now expect greater returns with better performing deals through Saleduck’s new algorithm
Kuala Lumpur, 1 Aug 2018 – With the exponential growth of e-commerce as a shopping platform, gone are the days when consumers queue in long lines to make purchases. The unprecedented access to a myriad of virtual platforms, such as Saleduck, has not only provided access to a host of consumers online, but also changed the way they shop. Today, Saleduck marks its latest milestone, by unveiling its newly upgraded platform – slated to benefit both advertisers and consumers at one go.
Domingo Karsten, co-founder and Chief Executive Officer of Saleduck, first ventured into the world of e-commerce, when he observed that Belgians had access to discounted items only twice a year. This sparked a lightbulb moment for Domingo, who realised the niche opportunity in creating a virtual platform that would be beneficial for shoppers. Ever entrepreneurial, he went on to invest in an online deal platform, to enable an all-in-one avenue for the online shopping community to shop at reduced costs all-year round.
Thus, Saleduck was founded.
Having enjoyed success at a rapid pace since their establishment in 2010, Saleduck has broadened its reach throughout the European region – from Switzerland to Austria, subsequently entering the Scandinavian market – Denmark, Finland and Sweden in 2015. The robust and competitive e-commerce opportunities in Southeast Asia resulted in an entrepreneurial decision for Saleduck to expand out of the continent – ultimately setting up its Southeast Asia headquarters in Kuala Lumpur in 2016, alongside being granted the Malaysia MSC Status Recognition.
Saleduck’s improved website enables consumers to find the best online offers on products and combine them with an additional discount on just one page. Online shoppers can refine their product search by category filters within the brand pages.
Saleduck’s unique algorithm also allows the best performing deals to receive greater visibility by automatically assigning them premium placement on the website’s homepage and 6 other locations, while also being promoted externally. This means that consumers can focus on getting the best deals at a fraction of the time they would have spent scouring through all the deals on the platform.
With the new upgrade, advertisers are now able to push their products and brands through a platform which is similar to Google Shopping; allowing them to compete on a brand and product level and lesser on an advertiser level.
“We want to be a platform where consumers can come and know that we host trustworthy partners where they can safely buy and do their business,” says Mr. Karsten. “We are focused on online products, and our discounts still provide a nice profit margin for our partners, while we take a small profit from commissions. All this while keeping the prices the same for consumers.”
“Over the years, we’ve been lucky to have won a few prestigious awards, namely the FD Gazellen – Top 100 Fastest Companies, as well as Deloitte Fast 50’s 14th and 34th fastest growing technology company in The Netherlands for 2016 and 2017. With the upgraded Saleduck platform, we are committed in providing consumers with a brand-new shopping experience – offering the greatest deals from their favourite brands online,” concluded Domingo.
Saleduck has since established its presence in six (6) ASEAN countries, starting with Malaysia, followed by Singapore, Indonesia, Thailand, Philippines and Vietnam. With aspirations to thrive in the Southeast Asia region, Saleduck currently collaborates with a large number of global e-commerce companies such as Lazada, AirAsiaGo, Klook, Zalora, Fashion Valet, Fave and Digi.
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