You’ve started making money from affiliate marketing, and all that effort to get your site setup is finally cashing in. Now you’ve got to take it to the next level. Start earning commissions in the big leagues! To metaphorically level up, you’ll need to analyse some of your decisions and apply some practical strategies to scale your earnings up. Here’s how:
Pick the right vertical
Writing about something general may be great and easy, but it may not laser in on a particular subject people are interested in reading or are searching for. Pick a vertical and go niche, and talk only about that particular vertical – for example, write about your travel experiences only, and what you can do or what you have done in a certain place you’ve travelled to.
This, in turn, becomes an experience that can be shared with others who are looking to travel to that place you’ve written about.
Furthermore, if the content is unique, you’ll definitely be in the first few entries in search engines!
Optimize, Optimize, Optimize
Maintaining a site is more than just publishing articles and images. It’s also about how you optimise the use of keywords, or headlines, or even know just how many words to write to add more substance and value to your readers. You’ve got to engage in the smaller stuff that makes the biggest differences!
Seasoned affiliate marketers are well adept with this and don’t mind investing both time and money to analyse popular keywords, write headlines that match the actual phrases or words people type in search engines, and even create high-value backlinks in sites with a high domain authority score.
Do a little bit of research on the web and you’ll be sure to find numerous results on this!
Grow your base
If you are only depending on organic searches and optimising your content, it’ll be harder to sustain in the long run. What you want to do is create a base, that can grow either virally, or organically over time. There are many cost-efficient ways of doing this, from setting up a Facebook page to being a contributor of content on Quora and other forums and more.
Develop a strategy of sorts that pull people back into your site. It can be any kind of promotional method ranging from offering them an incentive to do so or simply just crafting content that addresses what your readers are looking for.
Don’t let all that good content go to waste. It’s not worth much if not many people read it. It’s even more worthless if they’re not going to share it.
Use the right tools
Analytics should always be a pre-requisite for someone who is serious about running an online site. You’d be surprised to find all kinds of metrics that you can address to tweak or focus on to make big improvements to your site. On top of the usual free tools like Google Analytics, you may perhaps want to subscribe to a social listening tool that lets you track how many people are reading or sharing your article on social channels, and you may want to subscribe to A/B testing platforms that allow you to test new designs to create lower bounce rates when people arrive at your site.
Tools in this context can also cover educational material that may benefit you in the long run. It’s good to stay abreast of the trends that are happening within the industry, as well as learn and experiment new techniques others have tried out to see if it’ll work for you.
Be relevant
Last but not least, is the importance of being relevant. By focusing on what’s current or evergreen, you’re more likely to bring more value to your reader. Which is why every strategy listed above is something that’s worth experimenting.
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